Ausgabe Lörrach Dresden 
Beilage Zeitungsformat 
Berliner Kurier 8 Handelsblatt 50 SAT1 3 
Berliner Kurier am 1 Handelsblatt Beilage FinanzZeitung 5 Stern 5 
Sonntag 
Berliner Morgenpost 36 Handelsblatt Beilage Zeitungsformat 2 Stuttgarter Nachrichten 1 
Berliner Zeitung 43 Hannoversche Allgemeine Zeitung 24 Stuttgarter Nachrichten, 1 
Stuttgart 
Bild am Sonntag 2 Impulse 1 Stuttgarter Zeitung 29 
(Fernausgabe) 
Bild Berlin-Brandenburg 15 Kölner Stadt Anzeiger 1 Süddeutsche Zeitung 98 
Börse Online 5 Kölner Stadt-Anzeiger KN 20 Süddeutsche Zeitung 2 
Beilage Zeitungsformat 
Börsen-Zeitung 2 Korrespondentenclippings 18 Südkurier 41 
Deutschland 
Capital 3 Leipziger Volkszeitung Stadtausgabe 18 taz Die Tageszeitung 41 
Der Platow Brief 2 Manager Magazin 2 Teletext 3 SAT 18 
SPIEGEL 7 Märkische Allgemeine Potsdamer 12 Welt am Sonntag 2 
Tageszeitung Ausgabe Berlin 
Der Tagesspiegel 31 Märkische Oderzeitung Bernau 21 Welt am Sonntag Berlin 8 
Niederbarnim Echo 
Die Welt 51 Ntv 3 Welt Berlin 1 
Die Zeit 8 N24 5 Westdeutsche Allgemeine 30 
Essen 
Euro am Sonntag 5 Neue Osnabrücker Zeitung Stadt 22 Wirtschaftswoche 13 
Osnabrück und Stadt 
Financial Times 50 N-TV 4 ZDF 15 
Deutschland 
Focus 16 Platow Börse 1 Total 1,098 
  
Tab. 1: Media used for the document analysis (Source: own compilation) 
The analysis period is from 1 January 2008 to 31 March 2008. 14 January 2008 constitutes a 
turning point. The time period prior to 14 February was chosen to find out whether there were 
already "weak signals" (see Ansoff 1976) in media reporting before the crisis that would have 
prepared the actors for the tax affair if they had been taken seriously enough. The time period 
of March 2008 was included in order to see whether media reporting after the crisis dropped 
back to the previous level, i.e. as if nothing had happened, or whether the topics of issues 
brought up and followed during the crisis had a sustained effect with "follow-up topics" (see 
Eichhorn 2005, 122). 
The following figure shows different phases with which the tax affair is described and 
interpreted as well as their framing within the period from November 1999 with a preceding 
phase until June 2008 with a subsequent phase. 
19