5.5.2 Communication measures by Liechtenstein
The communication strategy is continued and intensified by the Government Spokesperson's
Office in March 2008. The focus is increasingly on using the attention of international media
directed at Liechtenstein to place core messages in a targeted manner, expand existing
contacts with journalists, and thus to use the crisis as an opportunity.
This is again done by means of press conferences (see Tab. 10), press releases (see Tab. 11)
and interviews (see Tab. 12).
When Topic Who Where
5.3.2008 FIU Annual Report Prime Minister Otmar Hasler Vaduz
Martin Frick, Director of the Prime Minister's Office
René Brülhart, Director of the FIU
7.3.2008 ITB Berlin * Deputy Prime Minister Klaus Tschütscher Berlin
® HSH. Prince Stefan von Liechtenstein
(ambassador of Liechtenstein in Berlin)
Total 2
Tab. 10: Press conferences 1. - 31.3.2008 (Source: own compilation)
When Topic Who
5.3.2008 IMF Final Report Government
5.3.2008 FIU Annual Report Government
7.3.2008 ITB (international travel trade show in Berlin) Government
11.3.2008 Neue Pinakothek exhibit Princely House
Total 4
Tab. 11: Press releases 1. - 31.3.2008 (Source: own compilation)
Date Medium Who
6.3.2008 TV MBC South Korean TV Markus Kaufmann
6.3.2008 Asahi Shimbun (Japanese daily newspaper) Markus Kaufmann
12.3.2008 BBC Radio Gerlinde Manz-Christ
18.3.2008 Japanese TV Gerlinde Manz-Christ
26.3.2008 Slovenian TV Gerlinde Manz-Christ
27.3.2008 Verdens Gang (Norwegian business magazine) Gerlinde Manz-Christ
Total 6
Tab. 12: Interviews 1. - 31.3.2008 (Source: own compilation)
The intensity of reporting subsides somewhat, but is still at a high level (see Tab. 13 and 14).
Calendar
week
Week 9
Sunday
Week 10
Tuesday
Wednesday
Thursday
Friday
Saturday
Monday
Day Date Print media
1.3.2008
2.3.2008 52
3.3.2008 135
4.3.2008
5.3.2008
6.3.2008
7.3.2008
118
Radio/TV
2
2
3
Internet
75
31
8
58
56
43
47
Total
195
85
35
